In 1990, Orv sold his life's work to the people he knew could take it to the next level, his son Jim and daughters Gayle and Kathy. Jim Broberg and the rest of the team from DU-BRO Products continued with one vision in mind...create innovative products that help anglers catch more fish and enjoy their time on the water. In 2019, Brian Bychowski purchased the company after 19 years as the sales and marketing director for DU-BRO. Today, the company continues the passion for and development of innovative products for fishermen and boaters. Bychowski takes pride in carrying on with the same attention to detail and leadership that the company is known for. We are sure that when you give our products a close look, you will see quality, craftsmanship, and more importantly, you will see that they were developed by fishermen.